Here’s an interesting browser for you, if you simply browse the web — and very interesting if you’re a content creator: Brave!
As you almost certainly are well aware, most browsing experiences are designed to get you to view as many ads as possible … as you can probably see if you look around this page, for instance. Annoying, isn’t it? Particularly if you’re traveling and acutely aware of what those ads are costing you in data charges?
Well, Brave is built from the ground up to block ads, cookies, trackers, and all the rest of the current third-party viewer-monetizing ecosystem. Which benefits you:
Browse faster. Brave loads major news sites 2 to 8 times faster than Chrome and Safari on mobile. And Brave is 2 times faster than Chrome on desktop.
Brave saves you cash. The average mobile browser user pays as much as $23 month in data charges to download ads and trackers — that’s $276 a year. Brave blocks ads and trackers, so you don’t pay for them.
Block ads and trackers. Brave blocks ads and trackers by default so you browse faster and safer. You can add ad blocking extensions to your existing browser, but it’s complicated and they often conflict with one another because browser companies don’t test them. Worse, the leading ad blockers still allow some ads and all trackers.
Save hours each year. Brave’s speed saves the average user hours of time each year. Brave even tracks the time you save. Users typically save about 5 seconds of load time per page on a typical cell connection by not downloading ads and trackers…
So there’s your immediate benefits as a user. Longer-term are the benefits for creators; Brave has created its own cryptocurrency — the Basic Attention Token, which rewards engagement directly with tokens based on the Ethereum blockchain, and is approved of highly in crypto circles:
The multibillion-dollar digital advertising industry is unsustainable.
Basic Attention Token fixes underlying economic incentives by correctly pricing user attention, delivering on privacy compliance, user anonymity, and offering a disruptive digital advertising paradigm for content creators, advertisers and users.
The way this works, is website publishers or YouTube creators or Twitch Streamers sign up to take ownership of their sites, then users can purchase BATs to reward them set amounts or based on how much they use those sites…
… so it’s kinda a cross between Patreon, Kindle Unlimited, and the good ol’ tip jar, except with as little friction as there could possibly be to reward your favorite creators directly. YouTubers in particular are all over that idea:
It’s a scary time for YouTubers: YouTube’s community guidelines are changing seemingly on the fly, demonetization is affecting a large number of creators and the future of the platform that many people call home is uncertain. Creators don’t want to leave YouTube, but they are trying to figure out what’s next.
Maybe the answer isn’t finding a new home, but a new browser…
If this all sounds interesting to you and you’d like to check it out, our Brave links here are, in fact, referral links for their million dollar referral promotion; for anyone who follows that link, downloads it, and uses it for 30 days, they’ll send us a few bucks of BAT.
p dir=”ltr”>So if you think this sounds like a fascinating way to directly reward your favorite creators and not their gatekeepers and middlemen — or you just want to try out this faster and cheaper ad and tracker blocking — go check Brave out!