Staking Web Claims

So now that you’ve decided how to host your travel blog, the next thing to decide is where on the web to put it!

Step One: Decide what your unique approach will be

There has to be some reason for people to visit your site and keep coming back — and ideally, a reason that doesn’t have a lot of competition. In our particular case, that reason is to find out about visiting World Heritage Sites.

There’s a small segment of the travel industry that focuses on inscribed Sites, but there’s virtually nothing that deals with the Tentative Lists — as we write, the only place other than the UNESCO website itself we’ve found that deals with them at all is that they’re one of the minor lists on

Considering that the Tentative Lists are the places in each country that the country itself thinks are its most important contributions to world heritage, that’s an odd lack don’t you think? Well, we do; and this blog is how we’re going to do something about that!

Step Two: Select a domain name (optional: and shortener)

There is a vast variety of advice out there on how to do that, most of it not really worth bothering to read. Don’t violate any obvious trademarks, don’t make it easily misspelled, try to avoid obvious search engine issues, all stuff you could figure out for yourself no doubt.

The one piece of that advice that we go against here is that it’s commonly advised that you should not consider any domain other than .com, because that’s what people typically expect a domain to end with. We don’t really find that argument compelling. If the content is any good, people will be clicking links to it not typing the address in … and we intend our content to be very good!

More compellingly, any .com domain name we could think of that evoked “every World Heritage Site” was either a) taken or b) ridiculously expensive. On the other hand, .site domains are apparently not popular, so we could pick up for USD $2.95 for a year. That struck us as a good level of investment in our domain. So we went with that.

Optionally, you can consider getting yourself another domain to shorten public links with your own branding instead of relying on standard social network shortening, or even worse passing around great big long links.

The recommended procedure there is to sign up for a Bitly account and tell it about the custom domain you registered for that — in our case it’s “,” that being the shortest available yet still recognizably brand-connected domain we could think of.

Step Three: Register those domains

If you follow our advice to sign up with DreamPress or some other managed WordPress provider, it’s pretty likely that there’s a free registration that comes with it.

If not, well we can’t really see where it matters much who you pick; 16 years ago the first cheap registrar was GoDaddy and we’re still there unless there’s some reason that we need to use a different one. Which is, in fact, the case with; only a few registrars handle Slovenian domain names. So if you want a shortener link with .si like we have, we recommend MrDomain for that!

Step Four: Stake out claims on social media networks

And now that you have your domains all set up, set up profiles on all the social media channels you think are appropriate for publicizing your posts. To start up with here we’re taking the shotgun approach, creating/linking profiles for on

As we see what else is popular and/or monetizable, we’ll be revisiting this list no doubt, but that’s a start!

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I go places.


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