Horizon Guides: Travel Guides You Can Invest In

Speaking of new approaches to travel journalism and all, today we’ve got a hot … well, lukewarm, maybe … investment tip for you!

See, there’s these people called Horizon Guides, @horizonguides, who have a currently 10 strong set of guides to interesting places,

Horizon Guides

and they’re essentially throwing away the conventionally alleged paywall between editorial and advertising and doing travel guides for hire, is what it looks like:

Horizon Guides is a bridge between travel businesses and consumers, and we serve both groups in different ways.

  • To the consumer, we create and publish professionally-written, beautifully-produced travel guides, which are free to download from our website.
  • To travel businesses, we offer a marketing product – a new way for them to reach their customers at a fraction of the usual cost.

When readers download a guide, they’re invited to opt-in to receive information from one of our partner tour operators. Their details are passed over to our partners who complete the booking.

Our partners pay us a monthly fee in exchange for a reliable stream of qualified leads – people who are proactively researching a trip and getting ready to book. So the reader gets this amazing product free of charge, and our partners get to welcome a new marketing channel to reach their target market.

That sounds like a pretty interesting plan for dealing with the death of traditional travel journalism, does it not? Hope it works out for them, we have several ideas for guides we could contribute, and they are actively welcoming that:

Paid assignments for travel writers + researchers

Horizon Guides is a new publisher of niche travel guides. We publish special interest travel guides to unique experiences in destinations around the world. 

We’ve got huge plans to publish 100+ new guides over the coming 18 months, but we’ll need help!

We’re commissioning assignments from freelance travel writers, bloggers, destination experts and other content creators…

So if you are on the content side, there’s a new opportunity to invest your time in.

For our Dear Readers who aren’t content creators, you can invest too, directly in the form of money:


– Demonstrated proof of concept with successful MVP

– Licensed 11 guides

– 10 partners (tour operators) signed up

– £3,000 monthly recurring revenue (MRR)

– 10,000 leads generated for our partners, nearly 1,000 new leads per month

– Helped reduce partner ad costs by up to 80%

£38,460 raised from 58 investors, and 19 days left in the crowdfunder to hit £150,000 … good luck with that guys, and if our Dear Readers have a few quid they can spare we’d encourage you to give these enterprising lads a hand!

(We’d kick in ourselves, but looks like CrowdCube doesn’t like Canadians: “To invest on Crowdcube you must be over 18 years old and legally entitled to invest. Investors must be resident in the United Kingdom or a country where you may legally receive financial promotions of the nature provided by Crowdcube, and are legally entitled to invest in the type of investments offered. Crowdcube does not advertise investment opportunities to people in the United States, Canada, Japan or any other country where it would be unlawful for our pitches to be advertised. Investors must not register or view pitches if they are resident in these countries.” Right, well, if you meet those requirements we encourage you to throw H.G. a line, then.)



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  1. […] furthermore, whilst we’re talking about things you can invest in, if you’ve got a spare $180K burning a whole in your pocket and you like scuba diving, check this […]

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